We Stand for Men’s Mental Health

At Bobby’s, we design clothing that speaks when it’s hard to.

We proudly donate 10% of every sale to Andy’s Man Club — supporting vital spaces where men can open up, feel heard, and know they’re not alone.

Bobby’s — Clothing with a Cause.

At Bobby’s, we believe real strength starts with self-awareness. Born from quiet moments, tough days, and the unspoken conversations men often carry alone. Bobby’s is more than just a clothing brand — it’s a reminder that you don’t have to carry it all in silence.

We design clothing with intention and identity, made to feel good on your body and even better in your mind. Each piece is a reflection of modern masculinity — strong, soft, clean, complex — just like the men we design for.

Behind every drop is a deeper message. Subtle design cues. Hidden affirmations. Real stories. A portion of every sale supports organisations that champion men’s mental health, because fashion should do more than look good — it should stand for something.


This is for the ones who’ve been through it.
For the ones still figuring it out.
For the ones who show up anyway.

WHY WE GIVE

We Wear It, So We Talk About It.

Mental health isn’t just a cause — it’s the core of why Bobby’s exists. For years, men have been told to tough it out, to stay quiet, to hold it in. We think it’s time for a different story. That’s why a portion of every purchase goes directly to mental health programs and organisations doing real work — from peer support communities to therapy access initiatives. When you wear Bobby’s, you’re not just putting on clothes — you’re helping open up conversations that matter.

Because silence never looked good on anyone.

It’s More Than Clothing

We create apparel with purpose — made to empower men to express themselves, start conversations, and remind each other they’re not alone. We proudly support Andy’s Man Club because we believe in the power of showing up, speaking out, and standing together.